POPULAR ‘TASTY’-STYLE VIRAL INSTRUCTIONAL COOKING VIDEOS EXPAND REACH, RECIPES AND REASONS TO LOVE JEWISH COMFORT FOOD
Brooklyn, NEW YORK (July, 2019) – Jamie Geller has welcomed the newly renamed @JewlishbyJamie to the media brand’s network, following a recent acquisition. The fun, ‘hands-on’ instructional video platform, which has garnered more than 350 million views to date, brings to life simple, speedy, no-fuss, mouthwatering recipes for Jewish comfort food from around the world. The acquisition further expands the brand’s ability to inspire a passion for kosher cooking through its network of content platforms including a website, social media, cookbooks and international events.
“We’re excited to add this engaging social video experience to the mix,” said Jamie Geller founder of the global media brand. “We love the talented and creative team that launched @Jewlish and look forward to leveraging the power of these quick videos to show just how easy it is to bring delicious recipes to your table. The videos are relatable and connect with viewers visually, instantly raising culinary confidence in the kitchen. As social media and digital platforms continue to evolve and offer our community new ways to interact, we will continue cooking up amazing recipes, so follow @JewlishbyJamie for a fresh new taste of Jewish comfort food from around the world!”
Kosher consumer engagement with online food content from websites and communities like Jamie Geller’s, which has more than 1.5 million followers across multiple platforms, continues to grow, giving boost to product sales in the supermarket aisles. The addition of @JewlishbyJamie gives fans access to thumb-stopping, mouth-watering video content served up in 90 seconds or less. General consumer market and kosher brands continue to take note, increasing partnerships, advertising budgets, and overall investments in the kosher consumer. The most recent Passover season brought with it a 50% increase in revenue as well as a 30% increase in recipe searches and traffic for Geller, as well as 23.8 million new video views and increases in Facebook and Instagram engagement two to three times higher than in previous years for her brands.
Israeli and Jewish food searches have seen a surge in popularity of late, with a diverse audience ranging in age, race, and ethnicity, showing that kosher is not a niche category anymore. Interest in Middle-Eastern recipes is notably coming from more Western countries, while the U.S. tops the list, a strong following appeared in the UK, Canada and Australia as well. Compared to last year, Israeli food searches have spiked by more then 110%. Traditional Jewish comfort food increased by 130%. Recipes like challah, chicken soup, and hummus are the most popular Google search terms, while middle-eastern favorites like babaganoush and the trendy shakshuka have seen a rise in searches greater than 100%.
Social media continues to drive growth for Jamie Geller’s brand, with video views increasing from 1 to 12 million views a month, mostly attributed to a newer following of “millennial parents,” young adults ages 25-35 years old with children seeking quick, satisfying recipe videos they can easily tackle in their own kitchens. With 22% of traffic coming through social channels, investment in this target demographic through the addition of @JewlishbyJamie increases the number of those millennial foodies. Videos targeting this audience position its content to feature recipes from all spectrums of specialty diets including gluten-free, dairy-free, and vegan.
Jamie Geller is one of the most sought-after Jewish food and lifestyle experts worldwide. The author of six best-selling cookbooks, she shares Jewish comfort food with people all over the world through her global media network Kosher Network International. The brand recently acquired the incredibly popular viral video platform, now called @JewlishbyJamie, increasing her popular recipe how-to video’s to reach millions of fans. Jamie is a regular contributor to national media including TODAY, CBS, The New York Times, The Huffington Post and more and is a highly sought after cooking expert all over the world. Jamie and her husband live in Israel with her six super kids.