Preheat oven to 350°. 

Once dough is prepared and has risen, cut into equal pieces. (Each recipe will determine how many loaves it will yield.) 

Roll each piece into a long snakelike strand. 

Sprinkle each strand with cinnamon/sugar. If using raisins, press them in along the strand. 

Roll up by coiling the strip around itself. Place on parchment-lined or lightly greased baking sheet. 

Brush with beaten egg. Sprinkle with more cinnamon/sugar. 

Bake for 30 minutes or until golden and challah sounds hollow when tapped on the bottom.