Cream the shortening and the sugar. Mix in the eggs. Add the all the rest of the ingredients besides the chocolate chips, nuts, and/or raisins and mix well. Gently fold in the chips, nuts and/or raisins (but you should really just use chocolate chips). Place in a greased and floured bundt pan (or two loaf pans) and bake at 350 for 65-75 minutes or until a toothpick comes out clean.