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Home » Blog » Articles » In The JOK Kitchen with Sweet Paul
Articles

In The JOK Kitchen with Sweet Paul

Avatar photoTamar Genger MA, RD • May 26, 2014 (Updated: Aug 20, 2019)
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sweet paul interview

Sweet Paul is the gorgeous and creative blog created by Paul Lowe in 2007.  His blog filled with recipes and crafts with a Scandinavian sensibility turned into a highly praised online magazine in 2009 and then a print quarterly in 2012.  Paul has inspired and influenced countless people with his stylish take on crafts and food.  Paul was raised in Norway and has always been passionate about cooking, crafting and decorating.  He has been a food and craft stylist for more than twenty years and just recently published his first cook/craft book, Sweet Paul Eat and Make: Charming Recipes and Kitchen Crafts You Will Love.  The book is filled with easy to make recipes, most of which just happen to be kosher.   In addition to the recipes that are organized by time of day, Morning, Brunch, Noon and Night, Paul includes easy to do crafts for decorating a table to added kitchen touches, like his utensil hanger, made from every day items, turned into a fun decorative piece.

We are lucky to be giving away a copy of the Sweet Paul book and to also to share this Q&A I got from Paul.

You grew up in Norway, When did you move to NY and What do you miss most about Norway?

Not that much really, my family of course and a few food items but I can say with my hand on my heart that I haven’t felt homesick once.

I love that it is important to you that everything be real and not always perfect, how have you been able to work as a stylist and live by that philosophy?

When I started out all food in magazines and ad’s looked like plastic.  I said from day 1 that I don’t care to do that.  I slowly managed people to see it my way that food needs to look real and not like it came from a factory.

I’m really happy to see that the plastic food has more or less disappeared from magazines and ad’s.

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What is your earliest cooking memory?

My earliest memory is the smell of coffee.  My grandmother would make strong coffee every morning.  The smell of coffee still makes me feel safe.

Of taste would have to be her pancakes that she made paper thin like crepes and filled it with her homemade blueberry jam.

Most of your crafts use every day items we all have like tart pans or hangers, how do you get inspired for your crafts?

It can come from everywhere.

Like now I have been collecting egg cartons for a year and wanted to do something with them.

I cut one open and it looked like a bird face, so I turned them into bird masks for Halloween.

My best idea is hatched out in the bath tub!

Why did you decide to break up your book for crafts and food by time of day?

Because that’s how we eat and I wanted the book to reflect that.

There are a lot of recipes with eggs in them, what do you like most about eggs?

Eggs are my all time favorite ingredients. I eat 3 eggs every morning.  Never get tired of them.

They are so versatile and I just love using them, scrambles, poached, fried, just stop me…

For the recipes and photos linked to: Text credit: Excerpted from SWEET PAUL EAT & MAKE, © 2014 by Paul Lowe Einlyng. Reproduced by permission of Houghton Mifflin Harcourt. All rights reserved.

Photo credit: © Alexandra Grablewski.

Note – not all the recipes in this book are kosher, but most are or can be adapted for a kosher kitchen, plus the crafts are great for everyone.

Sweet Paul Cookbook

Category: Articles
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About Tamar Genger MA, RD

Tamar is the Executive Editor of JamieGeller.com.  She is the mother of three amazing children, a registered dietitian, nutrition educator, and major foodie!!  Always on the search for the best of everything and often found in the kitchen cooking up new healthy foods, Tamar loves to travel with her family and visits kosher restaurants wherever she goes. Although she loves the sights, she spends more time talking about the restaurants and food she ate! As a mom and a nutritionist, Tamar tries to balance her passion for healthy cooking with her insatiable desire for chocolate!Tamar is the mastermind behind Fresh Families, Jamie Geller’s healthy, family-friendly meal plan. 

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Reader Interactions

Comments

  1. Lauren Olivia Wood

    Jun 2, 2014 at 8:08 am

    I would love to own this cookbook!

    Reply
  2. Sand

    Jun 2, 2014 at 6:55 am

    Sounds like a great one!

    Reply
  3. Buddy Garrett

    Jun 2, 2014 at 6:31 am

    The book sounds great. My wife would love to make the recipes and crafts.

    Reply
  4. cassandra

    Jun 2, 2014 at 4:39 am

    I would love to try this!

    Reply
  5. Debbie

    Jun 2, 2014 at 4:36 am

    I love the utensil hanger you made. The food pictures look so appetizing on this page too. Would love to win the cookbook!

    Reply
  6. kathy pease

    Jun 1, 2014 at 10:54 pm

    Great Giveaway! Thanks so much for the chance 🙂

    Reply
  7. sarah conaway

    Jun 1, 2014 at 6:12 pm

    Love to cook!

    Reply
  8. Candie L

    Jun 1, 2014 at 4:48 pm

    I am always excited about trying new things. Thank you

    Reply
  9. bev

    Jun 1, 2014 at 7:43 am

    fabulous!

    Reply
  10. Lisa

    Jun 1, 2014 at 12:53 am

    I’d love a new cookbook.

    Reply
  11. Daniel M

    May 30, 2014 at 7:13 am

    always like trying new recipes

    Reply
  12. Carolsue

    May 30, 2014 at 6:11 am

    What a great sounding cookbook! I’d love to add it to my vast collection of cookbooks!

    Reply
  13. mink

    May 30, 2014 at 12:01 am

    I’m much more interesting eating than making but who knows.

    Reply
  14. Ita

    May 29, 2014 at 8:25 pm

    It all looks delicious!

    Reply
  15. molly

    May 29, 2014 at 4:33 am

    looks like a great book!

    Reply
  16. Sina

    May 29, 2014 at 4:17 am

    With all the rave reviews on this cookbook, I’d love a chnace to win! Thanks!!

    Reply
  17. Karen

    May 29, 2014 at 2:18 am

    looks good

    Reply
  18. faigy

    May 29, 2014 at 1:48 am

    I love new cookbooks, my kids love crafts! Can’t wait to see this one

    Reply
  19. Kailyn Popovich

    May 29, 2014 at 1:07 am

    Amazing! I would love to have the chance to own this!! Thank you.

    Reply
  20. Rochel S

    May 28, 2014 at 11:02 pm

    Would love to look at this! Thanks for the chance!

    Reply
  21. betty

    May 28, 2014 at 9:17 pm

    A great idea to combine crafts and food. Would love o win a copy

    Reply
  22. sara

    May 28, 2014 at 8:51 pm

    looks like a lovely book. I would love to get copy.

    Reply
  23. Zoe Lee

    May 28, 2014 at 7:32 pm

    I would love to win a copy, thanks!

    Reply
  24. Jennifer

    May 28, 2014 at 7:31 pm

    Looks delicious!

    Reply
  25. Laya

    May 28, 2014 at 6:20 am

    Looks like a really nice cookbook 🙂 Looking forward!

    Reply
  26. bracha

    May 27, 2014 at 9:06 pm

    Looks really nice

    Reply
  27. Miriam

    May 27, 2014 at 9:40 am

    Wow! How different! All the girls in my family would be so excited to receive this book as a gift. I love it!

    Reply
  28. shulamuna

    May 26, 2014 at 8:58 pm

    This looks like a great book! Would love to win a copy!

    Reply
  29. Nechama

    May 26, 2014 at 5:45 pm

    Creative!

    Reply

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